Idol Chatter & Voice Views

Melanie Martinez directed the double-feature video she released Wednesday.

Wednesday afternoon, Melanie released a self-directed double-feature — videos for the songs “Soap” and “Training Wheels” from her celebrated “Cry Baby” album.

About 24 hours later, the 8-minute video has been viewed more than 360,000 times and is drawing universal praise from her fans.

Neither is new for Melanie. Her last video release, “Sippy Cup,” has 7.4 million views. And “Pity Party,” released back in June, has 13.3 million views.

Melanie directed those videos as well and, in a Q&A with fans Wednesday night, said she plans to direct a video for every single song on her “Cry Baby” album.

The only videos she has released and didn’t direct so far are “Dollhouse” and “Carousel,” and she devised the concept for both of those.

“When I write a song I will have an initial visual,” she said during the Q&A. “It’ll either be an image or it’ll be a full music video concept that’s in my head.

“That initial visual sort of acts as a rough draft for a music video. And then, when I sit down and I write the actual storyboard treatment, I think of other things to add in, or I’ll take some things out. I just build on the first idea until i feel good about it.”

In response to another fan’s question, Melanie said she thinks her song “Mrs. Potato Head” will be the most challenging to convey via video, though she didn’t explain why.

And asked by a fan what type of film she’d like to direct, Melanie said “a horror film.” If you’ve seen any of her videos, you’ll know why that makes perfect sense.

“Cry Baby” was released in mid-August and debuted at number six on the Billboard 200. That’s the highest debut ever for a former contestant from The Voice.

The album is designed to be the story of “Cry Baby” as she endures a dysfunctional family like, falls in love, experiences heartbreak and rebounds to — in Melanie’s words — embraces “the crazy for sure.”

Here’s that latest video, which had climbed to 735,000 views by Sunday morning.

Warning: Explicit lyrics included