After The Voice

Brynn Cartelli joins coach Kelly’s label, prepares to debut new single

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Brynn Cartelli at Atlantic Records.

Brynn Cartelli at Atlantic Records

Brynn Cartelli has joined the record label of her Voice coach Kelly Clarkson, announcing via social media that she’s signed with Atlantic Records.

The news comes just as Brynn’s about to drop her first post-Voice single.

She’s scheduled to perform her self-penned “Last Night’s Mascara” on The Voice’s Season 15 finale Tuesday night.

“Cheers to the next chapter,” Brynn writes on Instagram. “Let’s do this thing @atlanticrecords 🖤 Thank you for making me feel safe and at home with your team. To say I am grateful would be an understatement. Big things coming.”

Shortly after winning The Voice, Brynn signed a management deal with Brandon Blackstock, Kelly’s husband and Blake Shelton’s manager.

And Kelly has certainly taken the youngest winner in the history of The Voice under her wing. Heck, she’ll even be accompanying Kelly on tour come 2019.

Signing with Atlantic Records is a logical extension of that.

But it’s also a sorry indictment on Republic Records and the prize package for winning The Voice.

Voice champs typically sign with Republic. In fact, Brynn’s winner’s single, “Walk My Way,” was released by Republic.

But the label has a piss poor record for turning Voice victories into post-Voice success.

We’re still awaiting a second single from Season 13 champ Chloe Kohanski. Season 12 champ Chris Blue seems all but forgotten.

Sundance Head, winner of Season 11, parted ways with the label, saying Republic didn’t know what to do with him.

That meant he joined the ranks of other winners who failed to release an album under their winning label deal — Alisan Porter (Season 10), Craig Wayne Boyd (Season 7), Josh Kaufman (Season 6) and Jermaine Paul (Season 2).

In fact, the only Voice winners to release more than one project under their winner’s contract have been Cassadee Pope and Daniel Bradbery (both with Big Machine Records) and Jordan Smith (Republic).

So hooray for Brynn on finding a label where she feels comfortable.

In fact, the Season 14 champ has been lucking out all around. Remember The Voice’s plans for that show in Vegas? The one they were calling Neon Dreams?

Had those plans not fizzled, 14-year-old Brynn would have been Vegas bound to sing covers at the Hard Rock Hotel and Casino, across the hall from the Magic Mike Live “Acrobatic Strip Tease Spectacular.”

Sometimes The Voice is just too silly to believe.




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