Carson Daley, host and producer of The Voice, during Monday’s show. (NBC Photo)
After The Voice registered its lowest ratings ever last week — a 1.0 rating among viewers 18-49 — NBC bumped the results show back from 8 p.m. to 9 p.m.
Guess what happened?
The Voice just set a new record low — a 0.9 rating for Tuesday’s nearly music free results show.
And, according to TV by the Numbers’ total audience estimate, viewership dropped from about 7.18 a week ago to 6.18 this week.
That’s called losing 16 percent of your audience in the span of a week.
Now, in fairness, I have to point out that The Voice still had Tuesday’s highest rating among 18-49 years old. Not by much, and two other shows had more total viewers, but The Voice can claim that distinction.
But the conclusion is clear: The problem isn’t the time slot. It’s The Voice product, one so loaded up with gimmicks at this point that it bears little resemblance to the talent-laden show that premiered back in the spring of 2011 and quickly replaced American Idol as TV’s best singing show.
That’s certainly no longer the case. American Idol 2019 is so much better than The Voice 2019 it isn’t even a contest.
The problem on The Voice isn’t the talent, it’s the production and the format.
And given the ratings, I think we can officially declare the Season 16 format — and the new cross battles — a Voice disaster.
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1 Comment
This season, “Idol” has dropped to its all time lowest ratings ever, too.
Both “Idol” and “The Voice” can’t even reach fifteen million viewers combined.
You noted that “The Voice” loves its coaches, way more than it loves its contestants.
That’s also true with “Idol” and its judges.
$25 million for Katy Perry who acts both foolish and toolish?!
Furthermore, in the past two seasons of “Idol,” the live voting gimmick has been an infuriating failure.