The Voice

Lessons ignored, and a Voice finale with all the wrong signals

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Carson Daly, host and one of the producers on The Voice. (NBC Photo)

Carson Daly, host and one of the producers on The Voice. (NBC Photo)

The Voice, inadvertently, sent all sorts of wrong messages with its season finale Tuesday night.

Here’s a look at the lessons we learned, what The Voice should have learned and what aspiring singers considering a singing show need to know.

Suspense? What suspense? Once upon a time, The Voice awarded bonus points to all contestants cracking the Top 10 on iTunes. Then streaming became more popular than downloading. And The Voice adjusted by awarding a bonus only to the top-streaming artist.

The problem: That makes the outcome pretty darn obvious when the bonuses carry over to the finale vote total and the same singer wins the bonus week after week after week. Season 17’s outcome was so obvious, there should have been an investigation if Jake Hoot didn’t have confetti falling on his head at the end of Tuesday’s show. Surely, there’s a less predictable way of handling this.

That abrupt ending: This has been a pet peeve of mine for a long time with The Voice, where it’s clearly more important to give contestants and coaches one last chance to praise one another than to give fans watching at home even as much as a minute or two to savor their favorite’s victory.

Just watch the video of Tuesday’s victory announcement. Jake Hoot is announced as the winner at the 33-second mark. At the 44-second mark — that’s right, just 11 seconds later — the credits start to roll. There’s no time for a comment from the new champ. There’s certainly no time for a victory song. Another singing show — the one over on ABC — knows how to end a season finale. Carson and company: Please, please, watch and learn.

That dubious entertainment lineup: Including Jennifer Hudson’s version of “Memory,” Tuesday’s finale featured five performances that didn’t involve a member of the Season 17 cast. That included performances by Luke Combs and Dua Lipa, who have no connection to the show. That included performances by the Black Eyed Peas and Lady Antebellum, both of which have at least had a member serve as a Voice adviser.

Missing in action: Does The Voice even know that Season 8 finalist Koryn Hawthorne is nominated for a Grammy? Does The Voice even know that its most successful alumni (Melanie Martinez) released an album and a self-directed film this fall? Does The Voice know that past champs Alisan Porter, Sundance Head, Craig Wayne Boyd, Josh Kaufman and Chris Blue released major projects this year? What else do they have a common? The wonderful record deal they got for winning The Voice wound up being worth squat.

That The Voice would rather promote new music from a former adviser than a former contestant says something. That The Voice would rather promote new music from someone with no connection to the show than a former contestant screams volumes.

Mryacle Holloway, Joana Martinez and Hello Sunday enjoy a final performance on The Voice stage. (NBC Photo)

Mryacle Holloway, Joana Martinez and Hello Sunday enjoy a final performance on The Voice stage. (NBC Photo)

There, but no fanfare: The Voice did a great job of promoting the “guest stars” participating in the finale. It issued a 17-paragraph press release, devoted almost exclusively to those guest stars. It fed Billboard an exclusive on the stars participating in duets with the Top 4.

The Voice also invited back every member of the Top 12, plus Gracee Shriver and Alex Guthrie. But did the show tell anyone they’d be performing? Oh, the singers promoted their return on social media, but did the show? Oh, well, Gracee, Alex, etc., might as well get used to it. When they release original music, they can’t count on The Voice for as much as a single tweet to let fans know about that either.

What, no cars? Everyone who has watched The Voice for any length of time knows the Top 4 usually wind up with brand new automobiles. But, apparently, that’s dependent on the show having a car-maker as a major sponsor.

Which means no major car sponsor, no vehicles for the Top 4. Are you kidding me? So The Voice can afford to pay coaches millions of dollars per season. But they can’t afford four brand new cars for the contestants who help draw viewers to their show? Unbelievable.

Which show is this? So, let’s see. We had former Idol champ Kelly Clarkson in a coach’s chair. We had former Idol runner-up Adam Lambert singing a duet with Katie Kadan. We had former Idol standout Jennifer Hudson singing “Memory” from Cats. Okay, I know Jennifer was a Voice coach, but Idol is the show that launched her.

Meanwhile, we had a grand total of one Voice alumni — the immediate past winner Maelyn Jarmon, performing Tuesday night. Hmm. That’s three Idol alum compared to one Voice alum on The voice season finale. Does anyone else see the irony?

Well, aspiring artists, you know what? American Idol hosts a singing show every year, too. And has a better track record for supporting former artists. And for making a season finale all about the season supposedly being celebrated. They might even let you sing your own songs. Heck, they might even invite you back to sing one after your season ends.

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4 Comments

  1. Just A Kid December 19, 2019 at 7:03 am -  Reply

    I agree with you that the show should definitely be trying to promote their artist more but I noticed they’re trying to bring up the rating and help the alumis more at the same time and I think we should at least give them a acknowledgement for that. At the end of the day, how can they promote anyone if there’s no show?

    • Mark Franklin December 19, 2019 at 8:54 pm -  Reply

      Thanks for commenting, and you bring up a good point. But … and it’s a big but … I don’t know of a scintilla of evidence that having guest stars boosts the show’s ratings. They been doing it this way season after season — dissing past fan favorites in favor of “stars” — and the ratings keep falling. Heck, they had Taylor Swift on for 2 straight weeks in Season 17 and ratings went down for those shows.

      • Just A Kid December 21, 2019 at 11:00 am -  Reply

        If only we can know what they get for bringing all through guest stars in and I agree with you. The show was much more enjoyable when they focused more on the contestants.
        Once thing though, I heard that Melanie Martinez wanted to have nothing with the show and I think she still does.

  2. Matty December 19, 2019 at 2:38 pm -  Reply

    Another lesson learned: America favors sub par white male country singers to outrageously talented women. Katie Kadan was straight robbed. There was NO ONE like her. But they let a country artist who sounds like every other country artist take the crown. I believe if Katie looked different she would have won and that makes me even more upset. Katie is the real winner.

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