Season 9

Newest Idols help launch a new treat for M&M

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Hey, if you want to launch a new product, why not invite some American Idols and then let them put on a mini concert?

That’s what M&M did Wednesday in New York, using performances by Lee DeWyze, Crystal Bowersox, Michael Lynche and Casey James to introduce a new candy treat — M&M’s with pretzel nuggets inside.

As you can tell from the video above, Idol winner Lee DeWyze performed “The Boxer.” According to a report I read elsewhere, the Idols also treated fans — and it looks like they drew a pretty big crowd — to the duets they performed on the show, including “Falling Slowly” from Lee and Crystal.

The Associated Press provided the following photos from the press conference. And don’t forget the upcoming Idol tour. Local dates include July 11 in Philly, July 15 in Hershey, July 23 in D.C. and July 24 in Baltimore. Head here for ticket info.

Lee DeWyze performs during the launch of new M&M's with pretzels inside Wednesday in New York. (AP Photo)

Lee DeWyze and Crystal Bowersox perform at an M&M's press conference Wednesday in New York. (AP Photo)

Lee DeWyze performs during the M&M press conference in New York on Wednesday. (AP Photo)

Casey James, Lee DeWyze and Crystal Bowersox at the launch of a new M&M product Wednesday. (AP Photo)

Siobhan Magnus, Casey James, Michael Lynch, Aaron Kelly and Katie Stevens at the launch of a new M&M product in New York Wednesday. (AP Photo)

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