![Gwen Stefani performs last week on The Voice, where showcasing the coaches always seems more important than promoting past contestants. (NBC Photo)](https://idolchatteryd.com/wp-content/uploads/2019/12/Gwen-Stefani-performs-last-week-on-The-Voice-where-showcasing-the-coaches-always-seems-more-important-than-promoting-past-contestants.-NBC-Photo.jpg)
Gwen Stefani performs last week on The Voice, where showcasing the coaches always seems more important than promoting past contestants. (NBC Photo)
If you haven’t heard, tonight’s Top 10 performance show will include a guest appearance by Kane Brown singing his new single.
Tuesday’s results show will feature Meghan Trainor with Mike Sabath performing the single “Wave.”
Oh, and Kelly Clarkson and John Legend will perform “Baby, It’s Cold Outside.”
Those three guest performance come on the heels of watching — for some crazy reason — Gwen Stefani sing a medley of her old songs on last week’s results show.
And they come on the heels of four group numbers that bordered on abysmal and did very few of the Season 17 competitors any favors by airing on national TV.
By my count, that’s seven performance spots that could have been put to better use.
Perhaps they could have been used — in fact, should have been used — to give past standouts on the show a chance to promote their new music.
Want holiday music? Brynn Cartelli and Maelyn Jarmon just released Christmas singles.
Want new music from other past winners? Here’s a list of those who have released new music in 2019.
Chevel Shepherd, Chloe Kohanski (Chloe MK now), Chris Blue, Sundance Head, Alisan Porter, Sawyer Fredericks, Craig Wayne Boyd, Cassadee Pope.
Quite a list, huh? Think they might be interested in performing on the show they won? I imagine so.
But that’s not the way The Voice works. Individual coaches might support artists after the show — major kudos to Kelly Clarkson on that — but guest spots on the show almost never go to past contestants.
And that’s the unwritten rule in spite of absolutely no evidence that having Kane Brown or Meghan Trainor show up does anything to boost ratings.
Heck, Taylor Swift showed up as knockout round adviser for two straight weeks. And ratings went down!
So Blake can talk about contestants deserving record deals after the show. And the other coaches can talk about the oh-so-bright musical future that awaits.
But for a realistic perspective, contestants on the show would do well to weigh those comments against 16 seasons of Voice history.
And count on absolutely no help from The Voice to make that potentially bright future happen.
See also
An update on the past champs
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The Voice Season 24 Profiles
The Voice Season 24 Profiles
Chechi Sarai
Claire Heilig
Claudia B.
Corii
Crystal Nicole
Deejay Young
Dylan Carter
Eli Ward
Elizabeth Evans
Ephraim Owens
Huntley
Jackson Snelling
Jacquie Roar
Jarae Womack
Jason Arcilla
Jenna Marquis
Jordan Rainer
Joslynn Rose
Julia Roome
Juliete Ojeda
Kara Tenae
Kaylee Shimizu
Kristen Bown
Lennon Vanderdoes
Lauren Williams
Lila Forde
LVNDR
Mac Royals
Mara Justine
Ms. Monet
Nini Iris
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Olivia Eden
Olivia Minogue
Rachel Nguyen
Reid Zingale
Ruby Leigh
RUDI
Sophia Hoffman
Stee
Talakai
Tanner Massey
Taylor Deneen
Tom Nitta
Willie Gomez
1 Comment
“The Voice” is about the coaches.
It’s about their exposure, their music, their bromances, their coupledom, and lining their pockets.
No contestant has become anything near a star from “The Voice,” but the coaches have become household names.