Gwen Stefani performs last week on The Voice, where showcasing the coaches always seems more important than promoting past contestants. (NBC Photo)
If you haven’t heard, tonight’s Top 10 performance show will include a guest appearance by Kane Brown singing his new single.
Tuesday’s results show will feature Meghan Trainor with Mike Sabath performing the single “Wave.”
Oh, and Kelly Clarkson and John Legend will perform “Baby, It’s Cold Outside.”
Those three guest performance come on the heels of watching — for some crazy reason — Gwen Stefani sing a medley of her old songs on last week’s results show.
And they come on the heels of four group numbers that bordered on abysmal and did very few of the Season 17 competitors any favors by airing on national TV.
By my count, that’s seven performance spots that could have been put to better use.
Perhaps they could have been used — in fact, should have been used — to give past standouts on the show a chance to promote their new music.
Want holiday music? Brynn Cartelli and Maelyn Jarmon just released Christmas singles.
Want new music from other past winners? Here’s a list of those who have released new music in 2019.
Chevel Shepherd, Chloe Kohanski (Chloe MK now), Chris Blue, Sundance Head, Alisan Porter, Sawyer Fredericks, Craig Wayne Boyd, Cassadee Pope.
Quite a list, huh? Think they might be interested in performing on the show they won? I imagine so.
But that’s not the way The Voice works. Individual coaches might support artists after the show — major kudos to Kelly Clarkson on that — but guest spots on the show almost never go to past contestants.
And that’s the unwritten rule in spite of absolutely no evidence that having Kane Brown or Meghan Trainor show up does anything to boost ratings.
Heck, Taylor Swift showed up as knockout round adviser for two straight weeks. And ratings went down!
So Blake can talk about contestants deserving record deals after the show. And the other coaches can talk about the oh-so-bright musical future that awaits.
But for a realistic perspective, contestants on the show would do well to weigh those comments against 16 seasons of Voice history.
And count on absolutely no help from The Voice to make that potentially bright future happen.
See also
An update on the past champs
Alisan Porter Brynn Cartelli Cassadee Pope Chevel Shepherd Chloe Kohanski Chloe MK Chris Blue Craig Wayne Boyd Maelyn Maelyn Jarmon Sawyer Fredericks Sundance Head The Voice
1 Comment
“The Voice” is about the coaches.
It’s about their exposure, their music, their bromances, their coupledom, and lining their pockets.
No contestant has become anything near a star from “The Voice,” but the coaches have become household names.