The Voice

The Voice’s track record for promoting past contestants just keeps getting worse

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Carson Daly is a producer as well as host of The Voice. (NBC Photo)

Carson Daly is a producer as well as host of The Voice. (NBC Photo)

This week we’re getting two more examples of how little The Voice cares about promoting past contestants.

Guest performers for Tuesday’s Top 10 results show have been announced.

This week, we’ll get …

Yet another guest performance from Charlie Puth, who will sing “Done for Me.”

And a performance by 5 Seconds of Summer, performing “Want You Back.”

If you’re counting — and I am — that’s four guest performances so far in Season 14 and not a single former contestant of The Voice among them.

Someone, please tell me if I’m crazy. Please.

But do you think Voice fans would rather hear from Charlie Puth or Season 8 champ Sawyer Fredericks, who just released a new album?

Do you think Voice fans would rather hear from 5 Seconds of Summer, or Noah Mac, who released a new single a while back?

And do you think The Voice’s large country fan base would rather have heard from Janelle Monae last week, or from Red Marlow, who also just released an album?

Janelle certainly did nothing to boost ratings. Last week’s results show recorded the lowest ratings yet in The Voice’s 14 seasons. Repeat: The lowest ratings ever.

If anything, she seems to have ticked off a fair share of viewers with her pelvic thrusts.

It’s time for Carson Daly and company to admit that The Voice results shows — chock full of insipid questions from our producer-host to nervous contestants awaiting results – are not Emmy-Award- winning TV.

They could be.

I mentioned Red Marlow, Noah Mac and Sawyer Fredericks above. I just as easily could have inserted Juliet Simms, Terry McDermott and Jacquie Lee. Or Brooke Simpson, Hunter Plake and The Swon Brothers.

The Voice is constantly being criticized for not creating musical success stories.

Here’s a thought: How about featuring Morgan Wallen from Season 6, who made quite a splash on the country charts with his current single “Up Down?”

Or invite back Loren Allred from Season 3, the true voice behind the smash song “Never Enough” from “The Greatest Showman” soundtrack?

There are enough new, high-quality post-Voice songs that Carson and company could put on a wall-to-wall musical extravaganza featuring just past contestants every Tuesday night.

If they wanted to.

But here come Charlie Puth and 5 Seconds of Something.

Because, after all, this is The Voice.

See also …
2018 music from former The Voice contestants
Ranking the Season 14 Top 10
The Season 14 Top 10 on social media

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